| Sahiplik | Değer |
| İsim | M A R K E T I N G |
| Açıklama | M A R K E T I N GPopular definitions of marketing describe it as the processes that lead organizations to produce and services that meet the needs of customers. Marketing strategies ar accomplished by designing a set of activities that “push” or “pull” a product or service to the consumer. These activities are frequently termed the Four P’s of marketing: product, price, place, and promotion. Owner-managers must develop a marketing mix that optimizes the revenues of the business while minimizing the expenses to the organization. Marketing activities can be divided into two categories: strategies that “pull” or lure the consumer; and strategies that “push” or put psychological pressure on the customer. Pricing and advertising are often described as pull strategies, and sales promotions and location can be thought of as push strategies. In order to develop strategies that appeal to the potential consumers of a business. It is necessary to understand the needs and wants of that individuals. This can be accomplished through marketing research. Marketing research will assist in providing answers to such questions as: Who are my customers? What kind of people are they? Where do they live? What are they going to buy and under what circumstances are they going to buy? It will also provide pricing information, as well as feedback about the research of promotional programs. |
| Dosya Adı | Bağlantı marketing.zip |
| Dosya Boyutu | Link |
| Dosya Tipi | zip (Mime Tipi: link) |
| Ekleyen | admin |
| Ekleme tarihi: | 12.01.2008 20:01 |
| İnceleyenler | Herkes |
| Kontrol Eden | Editor |
| İndirme sayısı | 5 İndirme sayısı |
| En son güncelleme | 13.03.2008 10:43 |
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