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Ayrıntılar  CONTENTS Industry Analysis
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İsim CONTENTS Industry Analysis
Açıklama CONTENTS Industry Analysis 1 Sonmak A.S. 4 Products 6 Diamond Circular Saws 6 Diamonded Gang Saw Blades 7 Masonry Core Drills 7 Electroplated Diamond Tools 8 Diamonded Wires 8 Diamonded Concrete Drills 8 Boring Drills 8 Other Products 9 Diamond Milling Tools, Wheel Grinders and Profiles 9 Abrasives and Glass Discs 9 Organizational Structure 11 The Strategic Management Process 13 Operating Strategy 15 Distribution Strategy 16 Pricing Strategy 17 Marketing Strategy 18 Advertising Strategy 18 Research and Development 19 Quality Control 19 SWOT Analysis 20 Strengths 20 Weaknesses 21 Opportunities 21 Threats 21 Crisis and the Current Situation 23 INDUSTRY ANALYSIS Mining sector, which is Turkey’s biggest, holds 6000 companies. This sector includes products such as marble, andesites, which are used in production of pavement, and ceramics. Especially, Turkey is the second largest marble producer country in the world after Italy. The key success factor is producing diamond tools for cutting and manipulating the marble as done in Turkey. As a result, diamond tool industry is very relative to marble industry. First characteristic of diamond tools industry is that there is an infinite demand for diamond tools. The reason is that the need for stone will never finish because there will always be new constructions and a need for cutting and manipulating the stone used in new constructions. A second characteristic of the industry is that the number of workers is low compared with the size of the industry. The reason is that most of the works in the industry are done by machines and need one worker to operate. The industry holds high entry barriers for newcomers. A new company which wants to enter into the diamond tool industry needs high capital because the prices of raw materials for producing diamond tools and machines used in production are too high. The two principal raw materials used in production are diamond and cobalt. ...
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Ekleme tarihi: 15.10.2008 16:13
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En son güncelleme 14.10.2008 16:14
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